JBAI / Insider
AI Search Optimization

How content gets cited by Claude, ChatGPT, Perplexity, and Gemini.

Original research on AI search citation behavior. Real test data from real domains. Schema patterns, crawler logs, citation tracking, AI Overview optimization. No hot takes, no theory, no recycled vendor copy.

Explore the five pillars Read existing analysis
The five pillars

What we cover, and why.

GEO (Generative Engine Optimization) is a niche emerging in real time. There is more vendor hype than empirical data. Five clusters anchor what we publish, each built from tests we run across multiple live domains.

01

How AI engines cite content

Claude, ChatGPT, Perplexity, Gemini, Copilot. Which content gets cited, which is summarised away, and the structural differences between engines.

8-12 posts planned
02

Schema and structured data

FAQ, Article, HowTo, Dataset. Before-and-after data on AI Overview eligibility and citation frequency from schema changes.

8-12 posts planned
03

AI crawler behavior

GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended. Real log analysis. Allow vs block decisions, robots.txt patterns, traffic outcomes.

8-12 posts planned
04

GEO measurement

Tracking AI referrals in analytics. Citation rate KPIs. AI Overview impressions in GSC. The metrics that actually matter when CTR collapses to zero.

8-12 posts planned
05

Case studies

Anonymised data from real sites in our portfolio. What worked, what failed, what the AI engines actually did over weeks of observation.

Ongoing
Archive

AI tool analysis we've published.

These pieces predate our GEO pivot in May 2026. We're keeping them live and rebuilding them through the GEO lens over the coming weeks. Earlier non-GEO content was sunset on the same date.

ChatGPT Plus vs Free: Is the 0/month Actually Worth It? Pre-pivot
ChatGPT vs Claude vs Gemini: Comparison for Developers Pre-pivot
Claude AI Pricing 2026: Free, Pro, Team & Enterprise Pre-pivot
Claude AI vs ChatGPT: Which is Actually Better in 2026 Pre-pivot
Gemini vs ChatGPT: Best AI for Answers 2026? Pre-pivot
Is Claude Pro Worth 20 Dollars a Month in 2026? Pre-pivot
Is Perplexity Bot Worth Unblocking in 2026? Analysis Pre-pivot
Notion AI vs ChatGPT: Which is Better for Productivity? Pre-pivot
Perplexity AI Pricing: Is the Pro Plan Worth It? Pre-pivot
Perplexity AI vs Google: Which Search Engine Wins in 2026 Pre-pivot
Perplexity Pro vs Free: A Honest Review After 30 Days Pre-pivot
What is ChatGPT and How Does it Work: Complete Guide Pre-pivot
Site notice

JBAI Insider was previously a SaaS-tools review site (2024-early 2026). It pivoted to AI Search & Citation Optimization on 26 May 2026 after analysis showed the SaaS review niche was structurally unwinnable for an independent site. About 200 historical posts have been permanently removed (HTTP 410). The 12 posts above remain because they cover AI tools that are now central to our new focus; they will be rebuilt with new test data and analysis.