Omnisend is an email and SMS marketing platform built specifically for e-commerce. Its pricing is based on the number of contacts in your list, with three tiers: Free, Standard, and Pro. This guide covers the exact pricing at different contact levels, what each plan includes, and how it compares to Klaviyo and Mailchimp.
Omnisend Pricing Plans (2026)
| Plan | Price | Email sends/month | SMS |
|---|---|---|---|
| Free | $0 | 500/month | Up to 60 SMS/month |
| Standard | From $16/month | 12x your contact count | 1 cent per SMS |
| Pro | From $59/month | Unlimited | Free SMS up to plan limit |
Omnisend’s pricing scales with your contact list size. The base prices above apply to small lists — pricing increases as your contact count grows.
Omnisend Pricing by Contact List Size
| Contacts | Standard/month | Pro/month |
|---|---|---|
| Up to 500 | $16 | $59 |
| Up to 1,000 | $20 | $59 |
| Up to 2,500 | $35 | $59 |
| Up to 5,000 | $65 | $99 |
| Up to 10,000 | $115 | $150 |
| Up to 25,000 | $270 | $320 |
| Up to 50,000 | $420 | $500 |
What Each Plan Includes
Free Plan
- Up to 250 contacts
- 500 emails per month
- Up to 60 SMS per month
- Up to 500 web push notifications per month
- Email campaigns and automation workflows
- Signup forms and popups
- Sales and performance reports
- Omnisend branding on emails
Best for: New e-commerce stores with a small list testing the platform before committing.
Standard Plan — from $16/month
- Everything in Free
- Up to 6,000 emails per month (on base plan)
- No Omnisend branding
- Customer success manager (on higher tiers)
- 24/7 email and chat support
- Advanced segmentation
- A/B testing
Best for: Growing e-commerce stores that need automation, segmentation, and professional email sending without SMS at scale.
Pro Plan — from $59/month
- Everything in Standard
- Unlimited email sends
- Free SMS sends up to your plan limit
- Advanced reporting with revenue attribution
- Priority support
- Up to 3,933 free SMS/month on base plan
Best for: E-commerce stores actively using SMS marketing alongside email — the free SMS allowance makes the Pro plan cost-effective if you send regular SMS campaigns.
Omnisend vs Klaviyo vs Mailchimp: Pricing Comparison
| Tool | 1,000 contacts | 5,000 contacts | 10,000 contacts | E-commerce focus |
|---|---|---|---|---|
| Omnisend Standard | $20/mo | $65/mo | $115/mo | Yes — built for e-commerce |
| Omnisend Pro | $59/mo | $99/mo | $150/mo | Yes — built for e-commerce |
| Klaviyo | $45/mo | $100/mo | $150/mo | Yes — e-commerce specialist |
| Mailchimp Essentials | $26.50/mo | $75/mo | $110/mo | General — not e-commerce focused |
| GetResponse | $19/mo | $54/mo | $79/mo | Partial — marketing suite |
Omnisend vs Klaviyo: Omnisend is cheaper at small list sizes and includes SMS on the Pro plan. Klaviyo has more advanced segmentation and analytics, making it the preferred choice for larger e-commerce operations with complex customer data needs. For stores under 10,000 contacts, Omnisend offers strong value.
Omnisend vs Mailchimp: Omnisend is built specifically for e-commerce — its pre-built automation workflows (abandoned cart, welcome series, post-purchase) are more e-commerce specific than Mailchimp’s. Mailchimp is a better choice for non-e-commerce businesses or those who need a general email marketing tool.
Omnisend Key Features
- Pre-built e-commerce automation: Abandoned cart recovery, welcome series, order confirmation, post-purchase follow-up, and browse abandonment — all ready to activate without custom setup
- SMS + email in one platform: Unlike Mailchimp, Omnisend handles both channels natively. SMS campaigns can be triggered by the same automation workflows as email.
- Shopify and WooCommerce integration: Connects directly to your store to pull product data, purchase history, and browsing behaviour into segmentation and automation
- Signup forms and popups: Wheel of fortune, teasers, landing pages, and inline forms — all built into the platform
- Segmentation: Segment by purchase history, browsing behaviour, campaign engagement, and custom properties
Is Omnisend Worth It?
For Shopify and WooCommerce stores focused on email and SMS marketing, Omnisend is worth considering at the Standard tier. The pre-built e-commerce automations reduce setup time significantly compared to general email platforms, and the pricing is competitive against Klaviyo for lists under 25,000 contacts.
The Pro plan is specifically worth evaluating if you send regular SMS campaigns — the free SMS allowance effectively offsets part of the price increase over Standard.
Omnisend is not the right choice if: you are not running an e-commerce store, you need advanced CRM features, or you have a very large list where Klaviyo’s analytics justify the similar price point.
Frequently Asked Questions
How much does Omnisend cost per month?
Omnisend’s Standard plan starts at $16/month for up to 500 contacts. The Pro plan starts at $59/month. Both plans scale in price as your contact list grows. The Free plan is permanently available for up to 250 contacts with 500 email sends per month.
Is Omnisend free?
Yes. Omnisend has a permanently free plan that supports up to 250 contacts and 500 email sends per month. There is no time limit on the free plan — it is not a trial.
Is Omnisend cheaper than Klaviyo?
Yes, at most list sizes. Omnisend Standard at $20/month for 1,000 contacts is cheaper than Klaviyo’s equivalent at $45/month. At 10,000 contacts, pricing is closer — Omnisend Standard at $115/month vs Klaviyo at $150/month. Klaviyo’s more advanced analytics may justify the premium for larger stores.
Does Omnisend work with Shopify?
Yes. Omnisend has a native Shopify integration that syncs customer data, purchase history, and product information automatically. It is available directly in the Shopify App Store.
What is the difference between Omnisend Standard and Pro?
The main differences are email send limits and SMS. Standard limits monthly email sends to 12x your contact count. Pro includes unlimited email sends and free SMS up to a monthly allowance. Pro is worth upgrading to if you send frequent email campaigns or actively use SMS marketing.
Is Omnisend better than Mailchimp for e-commerce?
For e-commerce specifically, yes. Omnisend’s pre-built automation workflows for abandoned cart, post-purchase, and browse abandonment are more developed than Mailchimp’s. Mailchimp is a better fit for non-e-commerce businesses or those needing a general-purpose email tool.