Shopify has five pricing plans in 2026: Starter ($5/month), Basic ($39/month), Grow ($105/month), Advanced ($399/month), and Plus (from $2,300/month). Annual billing saves 25% on Basic, Grow, and Advanced. This guide covers what each plan includes and which is right for your business. For a detailed comparison, see our guide to WooCommerce vs Shopify. For a detailed comparison, see our guide to Stripe vs PayPal fees.
Shopify Pricing Plans (2026)
| Plan | Monthly price | Annual price | Transaction fee* | Best for |
|---|---|---|---|---|
| Starter | $5/mo | $5/mo | 5% | Social selling only — no full store |
| Basic | $39/mo | $29/mo | 2% | New stores — all core features |
| Grow | $105/mo | $79/mo | 1% | Growing stores — better reporting |
| Advanced | $399/mo | $299/mo | 0.6% | High-volume stores — custom reports |
| Plus | $2,300+/mo | $2,300+/mo | 0.2% | Enterprise — $500K+/year revenue |
*Transaction fees only apply when using third-party payment processors. Using Shopify Payments eliminates these fees entirely.
Shopify Starter — $5/month
The Starter plan is for selling products on social media and messaging apps (Instagram, TikTok, WhatsApp) without building a full online store. It includes a basic product page, checkout link, and Shopify POS Lite for in-person sales. Not suitable for a traditional online store — choose Basic if you need a full website.
Shopify Basic — $39/month ($29 annual)
Basic is the right starting point for most new online stores. It includes a full customisable storefront, unlimited products, abandoned cart recovery, basic analytics, discount codes, Shopify POS Lite, and 24/7 support. Limited to 2 staff accounts. Online credit card rate: 2.9% + $0.30 with Shopify Payments.
Shopify Grow — $105/month ($79 annual)
Grow adds professional reports, 5 staff accounts, and reduces the third-party transaction fee from 2% to 1%. The upgrade from Basic to Grow is worthwhile when: you need better analytics for inventory decisions, you’re using a third-party payment processor (the 1% fee savings may offset the $40/month price increase at sufficient volume), or you need additional staff accounts.
Shopify Advanced — $399/month ($299 annual)
Advanced adds custom report builder, 15 staff accounts, third-party calculated shipping rates at checkout, and reduces transaction fees to 0.6%. Best for high-volume merchants where the lower transaction fees and custom reporting justify the cost.
Hidden Costs to Budget For
- Domain: $11-15/year (or register elsewhere on Namecheap for less)
- Theme: Free themes available; premium themes $140-400 one-time
- Apps: Most essential functionality requires paid apps — budget $50-150/month for a typical app stack
- Email marketing: Shopify Email is free up to 10,000 emails/month, then $1/1,000 emails
- Transaction fees: Use Shopify Payments to eliminate these entirely
Shopify vs WooCommerce vs Wix
| Platform | Entry price | Transaction fees | Best for |
|---|---|---|---|
| Shopify Basic | $39/mo ($29 annual) | 2% (waived with Shopify Payments) | Dedicated online stores |
| WooCommerce | Free plugin + hosting (~$10/mo) | None (use any processor) | WordPress users wanting full control |
| Wix eCommerce | $36/mo (Business) | None | Simple stores with drag-and-drop ease |
Frequently Asked Questions
How much does Shopify cost per month?
Shopify Basic costs $39/month or $29/month on annual billing. Grow costs $105/month or $79/month annually. Advanced costs $399/month or $299/month annually. The Starter plan is $5/month. Shopify Plus starts at $2,300/month for enterprise merchants.
Does Shopify charge transaction fees?
Yes, if you use a third-party payment processor — 2% on Basic, 1% on Grow, 0.6% on Advanced, 0.2% on Plus. These fees are completely eliminated if you use Shopify Payments (Shopify’s built-in payment processor). Using Shopify Payments is strongly recommended to avoid additional fees on top of standard card processing rates.
Is Shopify worth it for a small business?
Shopify Basic at $29/month (annual) is worth it for businesses that want a reliable, fully managed e-commerce platform. It includes hosting, SSL, checkout, abandoned cart recovery, and 24/7 support. For businesses with technical resources and wanting lower ongoing costs, WooCommerce on self-hosted WordPress is cheaper but requires more maintenance.
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Who It’s Best For
Shopify is an ideal platform for a wide variety of users, ranging from small startups to established enterprises. For small businesses or individual entrepreneurs, the Basic Shopify plan offers an affordable entry point with essential features to kickstart online sales. This plan is particularly well-suited for those just venturing into e-commerce who need a user-friendly interface without overwhelming complexity.
Medium-sized businesses may find the Shopify plan most appealing, as it includes additional features that support a growing online store. With professional reporting tools and gift cards, users can enhance their customer experience and track performance more effectively. Meanwhile, the Advanced Shopify plan caters to larger enterprises that require advanced reporting, third-party shipping rates, and enhanced support. This plan is tailored for businesses with higher sales volume looking for more robust functionality and scalability.
Additionally, Shopify Plus is designed for high-volume merchants or brands looking for a customizable and enterprise-level solution. It offers advanced features, dedicated account management, and the ability to handle large amounts of traffic and transactions. Companies that prioritize flexibility and customization will find Shopify Plus to be an excellent fit, as it allows for a tailored approach to meet unique business needs.
Key Things to Consider
When evaluating Shopify pricing, there are several critical factors to consider that can impact your overall costs and the effectiveness of your online store. First, take a close look at transaction fees. Depending on your payment processing choice, Shopify charges fees that can add up, especially for lower-tier plans. While Shopify Payments allows you to avoid these fees, using third-party providers will incur additional charges, which could affect your profit margins.
Another important consideration is the cost of add-ons and apps. While Shopify’s built-in features are robust, many users find that additional functionalities require third-party apps. These apps often come with their own subscription fees, which can significantly increase your monthly expenses. It’s essential to budget for these potential costs when selecting a plan.
Additionally, consider your business’s growth trajectory. If you anticipate rapid growth, opting for a plan that offers scalability and advanced features might be a wise investment. Keep in mind the long-term implications of your choice, as switching plans later may involve additional costs and effort. Lastly, evaluate the level of support you may need. Higher-tier plans provide access to better support, which can be invaluable for businesses that require prompt assistance to address technical issues or inquiries.
Final Verdict
In conclusion, Shopify offers a range of pricing plans that accommodate various business needs, from small start-ups to large enterprises. The pricing structure is transparent, but potential users should carefully assess their business requirements and budget to determine the most suitable option. Each plan comes with its own set of features, making it crucial to align your choice with your operational goals and anticipated growth.
While the lower-tier plans may seem budget-friendly, it’s essential to consider the potential for additional costs associated with transaction fees and apps. Conversely, higher-tier plans provide advanced features that could be beneficial for businesses aiming to scale. Ultimately, Shopify remains a powerful e-commerce platform, and selecting the right plan will empower you to create a successful online store that meets your specific needs.
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