Loom is a video messaging tool that lets you record your screen, camera, or both and instantly share the link. It has three pricing tiers in 2026: Starter (free), Business ($12.50/creator/month annual), and Enterprise (custom). The free plan has meaningful limitations that affect regular users. For a detailed comparison, see our guide to Zoom pricing. For a detailed comparison, see our guide to Descript pricing.
Loom Pricing Plans (2026)
| Plan | Annual price | Monthly price | Videos | Length limit |
|---|---|---|---|---|
| Starter (Free) | $0 | $0 | 25 | 5 minutes |
| Business | $12.50/creator/mo | $15/creator/mo | Unlimited | Unlimited |
| Enterprise | Custom | Custom | Unlimited | Unlimited |
Loom Free Plan Limitations
- 25 videos maximum (old videos can be deleted to free up space)
- 5-minute maximum recording length per video
- No AI features (transcription, summaries, filler word removal)
- Limited viewer insights
- 720p video quality (Business offers 1080p+)
What Loom Business Adds
- Unlimited video recordings with no length restriction
- AI-powered automatic transcription for all videos
- AI video summaries — instant written summary of your recording
- Filler word removal — automatically removes “um”, “uh”, and silences
- Custom branding and viewer engagement tools
- Advanced analytics — see who watched, when, and how long
- Password protection and custom expiry dates for videos
- Workspace with team management and permissions
Loom vs Alternatives
| Tool | Free tier | Paid tier | Best for |
|---|---|---|---|
| Loom | 25 videos, 5-min limit | $12.50/mo | Async video messaging |
| Zoom | 40-min meetings, group | $13.33/mo | Live video meetings |
| Slack Clips | Included in Slack | Part of Slack plan | Quick team clips within Slack |
| Tella | 30-min limit | $19/mo | Creator-focused video with more editing |
Frequently Asked Questions
Is Loom free?
Yes. Loom’s Starter plan is permanently free with 25 video recordings and a 5-minute maximum length per video. For individuals sending occasional short updates or screen recordings, the free plan is sufficient. Business users who record frequently or need videos longer than 5 minutes need the Business plan at $12.50/creator/month.
How much does Loom cost per month?
Loom Business costs $12.50/creator/month on annual billing ($150/year) or $15/creator/month on monthly billing. Enterprise pricing is custom. The free Starter plan is permanently free.
Is Loom worth paying for?
For individuals who regularly use video messaging for work — replacing long emails, explaining processes, giving feedback — Loom Business at $12.50/month is worth it. The AI transcription alone (automatic subtitles and searchable text for every video) and the removal of the 5-minute limit justify the cost for regular users. For occasional use, the free plan is sufficient.
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Who It’s Best For
Loom is an excellent tool for a variety of users, including remote teams, educators, and content creators. For remote teams, Loom facilitates seamless communication by allowing users to create quick video messages instead of lengthy emails or chat messages. This can significantly enhance clarity and reduce misunderstandings, making it ideal for teams that work across different time zones.
Educators can leverage Loom to create engaging instructional videos, enabling students to learn at their own pace. The ability to annotate and highlight key points while recording can also enhance the learning experience. Additionally, Loom is beneficial for online course creators who wish to provide visual content without investing in expensive video production resources.
Content creators, such as YouTubers and podcasters, can use Loom to draft video content or share ideas with collaborators quickly. The tool’s intuitive interface and easy sharing options make it suitable for anyone looking to create and distribute video content effectively.
Key Things to Consider
When evaluating Loom’s pricing and plans, several factors should be taken into account to ensure it meets your needs. First and foremost, consider your usage frequency. If you plan to use Loom daily for recording videos, the paid plans may offer advantages such as increased storage, advanced editing features, and enhanced analytics. For occasional users, the free plan may suffice, especially if you can manage the limitations on video length and storage.
Another critical factor is the level of collaboration required. If you work in a team and need features like shared folders, team management, and admin controls, upgrading to the Business or Enterprise plans could be beneficial. Additionally, consider the need for integrations with other tools you use, such as Slack or Google Drive. These integrations can streamline your workflow and save time.
Lastly, think about your audience. If you produce content for external stakeholders or clients, the ability to customize your videos with branding elements in the paid plans can enhance professionalism and brand recognition.
Final Verdict
In conclusion, Loom offers a versatile platform that caters to various user needs, from casual users to professional teams. The free plan provides a solid foundation for those who need basic video recording capabilities, while the paid plans unlock advanced features that can significantly enhance productivity and collaboration. Ultimately, the decision to choose a specific plan should be driven by your usage patterns, collaborative needs, and the importance of branding in your video content.
For individuals and small teams who prioritize simple video communication, the free version might be all you need. However, larger organizations or those requiring more robust features and analytics should consider investing in one of the premium plans. By carefully assessing your requirements and exploring Loom’s offerings, you can make an informed decision that aligns with your goals.
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